When Profiling Gets Out of Hand (I’m talking Twitter)Posted by Leslie Smith on Jan 19, 2017 in branding, Long Beach, marketing, public relations, social media | 0 comments
When I first created an account on Twitter most of my docket was freelance writing so I used my name, my byline, as my Twitter handle: @LeslieAMSmith. Using simply your name allows a lot of latitude as far as your brand is concerned. I could post about most any topic and it was fine. As my business ticked back toward marketing and public relations, I started posting more about those things. I could see followers increase when I posted about certain topics (#leadership, #entrepreneurship, #business, #consultant). I also attracted followers when I used hashtags with much different descriptors (#humor #comedy #creative #arts), but whenever I did, the followers of the other tweets went away.
Recently, I separated the two and put the PR and marketing squarely with a new identity: @McCormickLA_PR (my company name). Feel free to follow me on one side or the other, or both.
Of course, as soon as I created @McCormickLA_PR I noticed individual PR consultants going by their names alone and experienced some dissonance. I also have inadvertently shared things on the thread I didn’t mean to simply because I was logged in to the wrong one. It’s no big deal, really, but that is one of the reasons I had kept to just one place for Tweets—personal and business. I limited some of the snark, though, knowing that clients and potential clients might be following me and be surprised by my sarcasm or turned off. However, so far, it’s more good than bad by splitting my interests. I’ve also started to read more people’s profiles with a critical eye.
Tips for your Twitter Profile
If you are trying too hard to fit in everything that might make someone inclined to follow you, it might just be too much. I recently saw a person’s profile include his business interests, and “preemie issues.” I read it twice to know if he was calling premature start-up businesses “preemies” or if he meant babies. He meant babies. Sure, those are things that he’s interested in a 360º view of his personality. But I don’t want to follow him if that’s what he posts about. I can’t relate and therefore that one incongruent fact stands out more than anything. I love knitting and crocheting and therefore follow people who are experts in those crafts, but I don’t list that in my profile because I don’t post about those things.
Some people put their religion in the profile. Like anything that could be a selling point or a deal breaker. Weigh your decisions carefully and align those decisions with your expectations.
Think hard about the profile you are promoting and re-consider the catch-all Twitter brand. I did and it is for the better. Even if I occasionally will post something sarcastic about “The Bachelor” on my business page (e.g. A 24 yo w/ a nanny?! C’mon!).
Leslie A.M. Smith has been delivering no-nonsense marketing and public relations activities to nonprofits and businesses since 1994.