Shop Small Saturday – Prep Time!

Shop Small to Make a Big Difference! Independent small businesses remain a vital part of the economy and supporting them this year is more important than ever. American Express celebrates small businesses annually with Small Business Saturday, the day after Black Friday. COVID-19 is making it difficult to shop in person this year but for your loyal customers who will come out anyway, you...
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Far and Wide – Unique Ways to Spread the Word

Spread the word! A true gift of COVID-19 has been that people are realizing how small the world really can be. People are working, learning, and performing remotely and realizing they can be anywhere when they engage, as long as they have a good internet connection. We have completely expanded our reach and can include people from all over to take part in what we have to offer. Professional...
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Shop, Don’t Shop … Why So Much Shame?

Shop or not to shop, that is the Thanksgiving Day question. ‘Tis the season for shopping and however frivolous that activity is, lately it has attracted advocates on all sides and has drawn a lot of energy. The big question on the Internet is: should we shop on Thanksgiving just because some stores will be open? It makes no difference to me. I actually think it could save a few families. Debates...
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Marketing Resource: Your Source

Source and resource, it’s your product. Your product can be a tremendous marketing resource. How can you re-package your product or service to create a fresh story about what you do? You see large products do it all the time. One of my favorite examples of this is breakfast cereal. It’s a product to be consumed, so the more that is consumed, the more sales they have. Simple. People are only...
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