Far and Wide – Unique Ways to Spread the Word
Posted by Leslie Smith on Nov 8, 2020 Spread the word! A true gift of COVID-19 has been that people are realizing how small the world really can be. People are working, learning, and performing remotely and realizing they can be anywhere when they engage, as long as they have a good internet connection. We have completely expanded our reach and can include people from all over to take part in what we have to offer. Professional conferences can bring in many more high-quality speakers when the host doesn’t have to fund travel and lodging. The arts, both fine art and performing arts, now can expand to an audience well beyond their usual geographic draw. The experiences are different and the time zones may vary, surely, but there is a benefit to expanding your audience. Virtually, a sold-out stadium is a lot larger than it used to be. To capitalize on the virtual world, now you can spread the word far and wide. Social media ads are a surefire way to reach beyond your neighborhoods for special events, regular programming, and great sales. No traffic, no parking hassles, and it’s a breeze to not have to choose shoes—or any bottoms, really! To go beyond a few ads, you can run a campaign to share a promotional symbol that people can share in real life with photos on social media. Be creative! Be imaginative! Have some fun! You might know exactly what I’m taking about and already have a great campaign under way. If not, here are some ideas that will help you think up something fun for your business or cause. Tune Into the Message Make life a little easier with Jack in the Box. Blast from the past, when every car had external radio antennas, the antenna toppers were great for promoting varying businesses like 76 gasoline, Disneyland, Der Wienerschnitzel (a wiener, of course), and a Jack in the Box clown, among many others. Most cars don’t have an antenna like that anymore so something that works for everyone would be better. In terms of what can travel on cars, there are the ubiquitous bumper stickers or window clings, the warning style signs (Baby on Board), and flags that hook in windows that have locally been popular for the Lakers. Wearables The pussy hat. Don’t squirm, it was named that because it rhymes with pussycat and also has ears like a cat. That pink, easy to...read more