Estimating Your Maximum Occupancy — Streamlined or a Juggling Act

Maximum Occupancy: I always love those signs inside banquet halls that report the maximum occupancy per the fire marshal’s law. I look around the room and compare it to the number. Can we fit more or are we way over already? No, I never was in risk management, I’ve done this since I was a child as a way to help me gauge the size of the crowd. It turns out it’s a good practice.  Apply...
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Message-Centric

Last week I mentioned that the message comes before the channels you choose to deliver that message. Here is a graphic that underscores that philosophy as McCormick L.A. puts it into action. The messaging, or content, accurately portrays and extends your brand—it’s essentially the sun of the marketing system. Rotating around the messaging are the basic strategies of a campaign include a...
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