“Laws of Promotion” Helps Main Street Merchants and Local Nonprofits

I am proud to announce that I have published Laws of Promotion for nonprofits, small businesses and solopreneurs. This 50-page marketing guidebook is easy to follow, even for someone with zero marketing know-how. Since starting my business in 1994 I have encountered a long list of people who struggle with marketing and promotions. These newbies have been assigned the marketing responsibilities...
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It’s Breast Cancer Awareness Month

It’s breast cancer awareness month. Get a mammogram! Help a patient! Make a donation! If you’ve been reading along on this blog, then you know that I get antsy when “increase awareness” is listed as the goal or the objective. Awareness feeds broader goals and objectives that determine your anticipated outcomes. Knowing about something without knowing where it fits in the scheme of things...
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Tools of the Trade – Social Media

Hammer, screwdriver, social media – different tools for different objectives The tactical implementation of promotional tools is definitely the fun part of a marketing plan! It’s no wonder that sometimes the zeal to use those tools elevates the tool above strategies and into the objective slot. I don’t recommend that social media, or any tactical tool of promotion, appear as an objective in a...
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Terms of Service: The 4 Ps of the Marketing Mix

  The 4 Ps comprise what’s known as the marketing mix. These components are the building blocks of marketing. They are PRODUCT, PRICE, PLACE, and PROMOTION. One of the easiest examples of how these work together is in real estate sales. When a real estate agent signs with someone who wants to sell a house, the agent naturally considers all of the Ps and how they work together.    ...
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3 Words to Replace for Stronger Writing

Just – Do – Get – Out of the Way for Better Writing This is not a weird rip-off of Nike’s affirmative tagline, Just Do It! These are the words that haunt my writing making it slag and drag with boring words. Do you have a bad habit in your writing? The same three might plague you as well. Extraneous words make boring copy. Admitting there’s a problem is the first step. Double check your writing...
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