“Laws of Promotion” Helps Main Street Merchants and Local Nonprofits

I am proud to announce that I have published Laws of Promotion for nonprofits, small businesses and solopreneurs. This 50-page marketing guidebook is easy to follow, even for someone with zero marketing know-how. Since starting my business in 1994 I have encountered a long list of people who struggle with marketing and promotions. These newbies have been assigned the marketing responsibilities for their nonprofit with no prior promotional experience. Just as often, a person started a business around her passion but has no idea how to promote it. This book is for them! Perhaps it’s for you too. I used Sir Isaac Newton’s three laws of motion as a framework to outline what I call the “Laws of Promotion.” A body at rest stays at rest, and a body in motion stays in motion unless acted upon by an external force. Meaning, the businesses who can capture their momentum keep building. Force is equal to mass times acceleration. This means that you need to gauge how much promotion you need based on your size (mass) and your goals & objectives (acceleration). For every action there is an equal and opposite reaction. You might remember this being quoted a few times in the musical “Hamilton.” This law applies in multiple ways. Basically, you need to keep the equation balanced. In its simplest application, if you are a seller, you need buyers. It’s important to make sure you are keeping things positive, ethical, and delivering a quality product or service that you’re proud of. If this sounds confusing, don’t worry. There’s a fictional case study showing all the laws of promotion in motion and tips to apply them to your situation right away. The guidebook is easy to follow and doesn’t take long to read. Downloads from previous blog posts give the reader a kit of tools to help them calibrate and evaluate what’s working and what’s not. It’s a marketing primer book that anyone can use! The book is available now on Amazon in ebook and print formats. Click here to buy your copy today. Just $4.99 for the Kindle version and $9.99 for print. Leslie A.M. Smith founded McCormick L.A. in 1994 offering public relations and marketing consulting to nonprofits and small...
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Booking a Blog

If you blog and love your content so much you want to capture your content in a beautiful hard copy format, then Blog2Print is something you need. I recently closed* my side business Blankie Keeper and am discontinuing the blog that accompanied that. I wanted to keep the content in an archive that looks nicer than my Word files that populated the blog site. Sure, I could have laid it out in InDesign with the photos neatly displayed to duplicate the look, but who has time for that? The other option of course is to just print it out, but there’s a definite lack of polish with that choice. I don’t have time to lay it out and because there is Blog2Print I didn’t have to. Table of contents is automatically created from the titles of your blog posts. If you are using Blogger, Typepad or WordPress, you just enter your blog address and it paginates the whole thing and creates a table of contents from the titles of your blog entries. You can choose the dates to include which allows you to create one-year volumes or the entire life of your blog. You can choose whether you want one blog per page or just a continuous wrap of stories. It is so simple! There are options for soft and hard covers, dust covers, etc. You type in the name of your book, choose cover art, and write an introduction. If you have a devout following, you can even offer the set-up on-demand on your blog and people can order copies for themselves. The Blankie Keeper blog is still up because I have pins on Pinterest that are still being re-pinned from the blog. I’m not sure what to do about that—if you have an idea let me know, but I am thinking that is a whole different therapy session. The book came to me yesterday and I couldn’t be more pleased. The paper is nice—glossy and thick enough that it doesn’t feel fragile. The photos are vivid and sharp and it truly makes a lovely book. I had blogged about my children quite a bit so they loved seeing their photos from 2010 forward printed in a book. You can pick the art for the front and back cover. This would be a great gift to commemorate a milestone of your company or organization (“First Five Years”) or an...
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