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Leslie A.M. Smith shares simple, no-nonsense tips and creative solutions in terms for marketing newbies. There’s no reason to feel lost or afraid to ask for advice. Targeted to small, local businesses (entrepreneurs and solopreneurs) and local nonprofits, she has scaled the info right for you.


Estimating Your Maximum Occupancy — Streamlined or a Juggling Act

Posted by on Feb 21, 2021 in objectives, Uncategorized | 0 comments

Estimating Your Maximum Occupancy — Streamlined or a Juggling Act

Maximum Occupancy: I always love those signs inside banquet halls that report the maximum occupancy per the fire marshal’s law. I look around the room and compare it to the number. Can we fit more or are we way over already? No, I never was in risk management, I’ve done this since I was a child as a way to help me gauge the size of the crowd. It turns out it’s a good practice.  Apply this to the open space on your calendar. How many clients can you handle with good service before you are struggling? Look at your ledger. Review your...

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Are you my guru?

Posted by on Feb 18, 2021 in Uncategorized | 0 comments

Are you my guru?

These days finding a guru to guide the way for you is a shortcut to success. That’s why it is important to be aware of who the experts are in your field. They can help you grow and meet your goals. However, you can’t subscribe to just anyone’s help. The relationship—even if it is based on watching videos or reading a book—has to click.  A guru is a master of a certain skill or knowledge area. They have perfected a technique or simply know more than anyone else on the matter. We need gurus because they can show us what we aren’t...

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“Who Moved My Cheese?” Review

Posted by on Jan 18, 2021 in business, Uncategorized | 1 comment

If you haven’t read the short fable “Who Moved My Cheese?” please do. Though Dr. Spencer Johnson first published this in 1998, it is particularly salient right now as society is determined to make 2021 a better year than 2020.  In a Nutshell The short story is based on four different approaches to finding cheese in a maze, which is an analogy for pursuing success. The maze can represent business or personal pursuits. The approaches are reduced to simple actions that are mirrored in the characters’ names.  Sniff and Scurry are mice...

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“Laws of Promotion” Helps Main Street Merchants and Local Nonprofits

Posted by on Jan 5, 2021 in book, marketing, public relations | 0 comments

“Laws of Promotion” Helps Main Street Merchants and Local Nonprofits

I am proud to announce that I have published Laws of Promotion for nonprofits, small businesses and solopreneurs. This 50-page marketing guidebook is easy to follow, even for someone with zero marketing know-how. Since starting my business in 1994 I have encountered a long list of people who struggle with marketing and promotions. These newbies have been assigned the marketing responsibilities for their nonprofit with no prior promotional experience. Just as often, a person started a business around her passion but has no idea how to promote...

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The First P = PRODUCT

Posted by on Dec 31, 2020 in Uncategorized | 0 comments

The First P = PRODUCT

For nonprofits, your product is a service in the form of a program, education, or other resources. The first P of the marketing mix is PRODUCT, regardless if you produce widgets or offer a service. This confuses people often, especially nonprofit marketers. “We don’t sell a product,” they insist.  Yes, you do. It’s your program, your services, your expertise. Even if you offer a free service, there is a value (a price tag) attached to that service. It is what you produce and therefore your PRODUCT. You might have a grant or donors covering...

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Focus

Posted by on Dec 14, 2020 in branding | 0 comments

Focus

Perfect vision is 20/20, right? Although no one would characterize this year as being perfect, there have been some bright spots including, for many of us, time to focus.  Any successful business coach will tell you to be really good at one thing and promote that as much as possible. Zero-in on that one thing and sell it, they’ll say. As a PR consultant I’ll tell you to distill the message until it can be communicated in a simple phrase. Sometimes that simple phrase is an umbrella statement for a common denominator that runs through...

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Addressing a Concern

Posted by on Dec 3, 2020 in Uncategorized | 0 comments

Addressing a Concern

In a digital climate we rely heavily on URLs and email addresses than on postal codes and street locations. It’s no surprise that many organizations (businesses and nonprofits) have left their street address off their websites completely. I’m going to tell you why, in my experience, that is a mistake.  Be Accessible As long as it is safe for you to share your address, then add your address to your home page. An exception would be running a domestic abuse shelter that needs to remain address anonymous. This is especially important if you...

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Shop Small Saturday – Prep Time!

Posted by on Nov 22, 2020 in small business | 0 comments

Shop Small Saturday – Prep Time!

Shop Small to Make a Big Difference! Independent small businesses remain a vital part of the economy and supporting them this year is more important than ever. American Express celebrates small businesses annually with Small Business Saturday, the day after Black Friday. COVID-19 is making it difficult to shop in person this year but for your loyal customers who will come out anyway, you want to be ready for them. Some of these tips apply to your online shop too—your own website, Etsy-hosted, or otherwise. Either way, you can create an...

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Far and Wide – Unique Ways to Spread the Word

Posted by on Nov 8, 2020 in Shop small, Shop Small Saturday, small business | 0 comments

Far and Wide – Unique Ways to Spread the Word

Spread the word! A true gift of COVID-19 has been that people are realizing how small the world really can be. People are working, learning, and performing remotely and realizing they can be anywhere when they engage, as long as they have a good internet connection. We have completely expanded our reach and can include people from all over to take part in what we have to offer. Professional conferences can bring in many more high-quality speakers when the host doesn’t have to fund travel and lodging. The arts, both fine art and performing...

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How Did You Hear About Us?

Posted by on Oct 26, 2020 in evaluation, Uncategorized | 0 comments

How Did You Hear About Us?

A large part––arguably the most important part––of evaluating your promotional activities is knowing what’s working amid all of your promotional efforts.  The most obvious and easiest way to know is by asking your prospects and new customers how they heard about you.  This is not complicated. Do not overthink this but be thorough. You’ll see what I mean as you keep reading.  5 Ways to Ask Here are some ways to aid your evaluation. Your IT person will be very familiar with many of these and can probably install them quickly.  An...

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