Bio


Leslie A.M. Smith

Leslie A.M. Smith HeadshotClever, creative, smart. This is how clients describe Leslie A.M. Smith and she works diligently for each client to maintain that standard and perpetuate that reputation. She has an admirable combination of skills, demonstrating strengths in creative problem solving and in implementing plans for success.

Beginning her career at an Orange County advertising agency, Smith soon made a shift to association management and served as the communications director for local and statewide membership associations where she performed various public relations and community outreach functions.

Since founding McCormick L.A. Public Relations in 1994, she has developed and implemented marketing and public relations programs that range from product launches and social initiatives to front page and network news coverage. Community outreach is one of her favorite ways to bring the spotlight to her clients–open houses, grand openings, and contests are just the start. She has worked with businesses of all sizes covering several industries. Nonprofit organizations, aerospace, food services companies, business associations, real estate, restaurants, medical devices, professional services, departments of transportation, water districts, and so on.

 

“The purpose of a business is to create a customer.”
~ Peter Drucker

With her breadth of experience, she is an expert at gaining an understanding of any business quickly. Researching the niche comprehensively, she helps her clients find their unique sales proposition then capitalizes on that. She is adept at utilizing a customized combination of traditional and emerging (digital) media that will help clients meet their objectives.

Smith is a past president of the Junior League of Long Beach where she is still a member; has served on the Board of the Fairfield Family YMCA; the Long Beach Area Chamber of Commerce; and held a variety of positions in the PTA including president.

She holds a Bachelor of Arts degree in Communications and a Minor in American Studies from California State University, Fullerton and earned a professional writing certificate from California State University, Long Beach. Smith is a trained facilitator and a seasoned presenter.



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