Estimating Your Maximum Occupancy — Streamlined or a Juggling Act

Maximum Occupancy: I always love those signs inside banquet halls that report the maximum occupancy per the fire marshal’s law. I look around the room and compare it to the number. Can we fit more or are we way over already? No, I never was in risk management, I’ve done this since I was a child as a way to help me gauge the size of the crowd. It turns out it’s a good practice.  Apply...
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Are you my guru?

These days finding a guru to guide the way for you is a shortcut to success. That’s why it is important to be aware of who the experts are in your field. They can help you grow and meet your goals. However, you can’t subscribe to just anyone’s help. The relationship—even if it is based on watching videos or reading a book—has to click.  A guru is a master of a certain skill or...
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“Who Moved My Cheese?” Review

If you haven’t read the short fable “Who Moved My Cheese?” please do. Though Dr. Spencer Johnson first published this in 1998, it is particularly salient right now as society is determined to make 2021 a better year than 2020.  In a Nutshell The short story is based on four different approaches to finding cheese in a maze, which is an analogy for pursuing success. The maze can represent...
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“Laws of Promotion” Helps Main Street Merchants and Local Nonprofits

I am proud to announce that I have published Laws of Promotion for nonprofits, small businesses and solopreneurs. This 50-page marketing guidebook is easy to follow, even for someone with zero marketing know-how. Since starting my business in 1994 I have encountered a long list of people who struggle with marketing and promotions. These newbies have been assigned the marketing responsibilities...
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The First P = PRODUCT

For nonprofits, your product is a service in the form of a program, education, or other resources. The first P of the marketing mix is PRODUCT, regardless if you produce widgets or offer a service. This confuses people often, especially nonprofit marketers. “We don’t sell a product,” they insist.  Yes, you do. It’s your program, your services, your expertise. Even if you offer a free service,...
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